The Brief
The strategic starting point behind the project, shaped into clear priorities before design and development began.
Making a Complex Decision Feel Clear
Leith M&A is a boutique, director-led advisory firm supporting owners through business sales, acquisitions and exit planning.
The challenge was clarity.
Their website needed to explain three distinct services clearly, make the people and transaction experience easy to find, and give visitors a straightforward route to a confidential conversation.
Scope built for momentum.
We shaped the engagement around Web Design, Development, Content, SEO, giving the project a focused foundation for performance and brand authority.
Approach
Expertise, Without the Complexity
We organised the experience around Selling, Buying and the Leith Value Accelerator, with dedicated journeys that explain who each service is for and what happens next. Director profiles, transaction case studies and client testimonials put the firm's people and experience alongside the advice.
A navy, warm-white and gold design system pairs confident typography with photography from the Surrey landscape. Responsive sector galleries, process timelines and accessible team dialogs make detailed information easier to explore, while an ACF-powered WordPress build keeps the content editable. We also carried over the firm's news archive and added clear contact routes, search metadata and redirects for old addresses.
Before & After
The Same Expertise. A Clearer Experience.
Compare the previous Leith M&A homepage with the redesigned site: a more focused opening message, clearer service journeys and a visual identity carried consistently through the experience.
Drag to compare
The Outcome
Clarity
Clear journeys for selling, buying and exit planning
Confidence
People, transactions and client proof brought forward
Control
Content the team can update in WordPress
Final Screens
The experience carried through to the final detail.
From the final conversion moment to the supporting content around it, every screen was shaped to feel like part of the same system.
2 final views from the finished experience.
